Developing Domestic Conference Tourism at Pyhätunturi Leisure Tourism Centre
Kauppinen, Heidi (2012)
Kajaanin ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121319437
https://urn.fi/URN:NBN:fi:amk-2012121319437
Tiivistelmä
This thesis is about developing domestic conference tourism at Pyhätunturi leisure tourism centre in Lap-land. In the theory part conference tourism in general was explained and analysed and the case part told more about conference tourism in Lapland. SWOT analysis about Pyhätunturi was used to tell about it as a conference destination today.
The empirical part of the thesis consisted of a questionnaire survey, which was implemented as a qualitative, theme-based questionnaire through email and phone interview. The survey focused on describing confer-ence customers, packages, services and seasonality and it was directed to conference tourism service provid-ers in Lapland. Levi and Saariselkä were the centres that were chosen for this research. The purpose of the research was to attain information about conference tourism in Lapland and find out if there was demand for conference packages.
It was found out that conference tourism at leisure tourism centres in Lapland was important, but not the most important part of their business operations. Conference guests came from all parts of Finland and in average they stayed for two nights. Many companies offered conference packages and they were built for customer needs. Tourism seasons had an effect on conference tourism. Decisions about conferences were made in shorter notice than before and conference service providers had to be able to react quickly for the demand.
Developing domestic conference tourism at Pyhätunturi should be made through developing services and securing their supply also during low seasons in order to get low season gaps filled with conference guests.
The empirical part of the thesis consisted of a questionnaire survey, which was implemented as a qualitative, theme-based questionnaire through email and phone interview. The survey focused on describing confer-ence customers, packages, services and seasonality and it was directed to conference tourism service provid-ers in Lapland. Levi and Saariselkä were the centres that were chosen for this research. The purpose of the research was to attain information about conference tourism in Lapland and find out if there was demand for conference packages.
It was found out that conference tourism at leisure tourism centres in Lapland was important, but not the most important part of their business operations. Conference guests came from all parts of Finland and in average they stayed for two nights. Many companies offered conference packages and they were built for customer needs. Tourism seasons had an effect on conference tourism. Decisions about conferences were made in shorter notice than before and conference service providers had to be able to react quickly for the demand.
Developing domestic conference tourism at Pyhätunturi should be made through developing services and securing their supply also during low seasons in order to get low season gaps filled with conference guests.