Turkish Travellers’ Preferences on Travelling Abroad and Possible Interest to Travel to Northern Part of Europe, Especially Finland
Dagci, Yigithan (2013)
Dagci, Yigithan
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301301873
https://urn.fi/URN:NBN:fi:amk-201301301873
Tiivistelmä
The Purpose of the research was to examine the preferences of Turkish travellers on going abroad and based on these preferences, to analyze possible interest to travel to Northern Europe countries (e.g. Finland).
The key concern of the theoretical part was to find out Turkish tourists’ travel preferences on travelling abroad. Because travel preferences are dependent on characteristics, buying behaviour, purchasing power, social class, family interest, past experiences and such different aspects that cannot be fully analyzed. The most reliable information was gathered by author on travel survey that was made in Turkey among 200 people. This questionnaire survey was carried out in hotel, city centre and airport of Ankara. This survey helps author to support his ideas on empirical part which are possibilities to travel to Northern Europe and possible attractions that can catch Turkish tourists’ attention. The data was collected with qualitative research method from ready-made materials such as documents, reports and articles. Besides qualitative research, quantitative research was used as main source of empirical information.
Results of the study show accurate findings and conclusions based on interests of Turkish travellers and tourism potentials of Nordic countries. The results of the study can be useful for travel and tourism companies in both Finland and Turkey.
The key concern of the theoretical part was to find out Turkish tourists’ travel preferences on travelling abroad. Because travel preferences are dependent on characteristics, buying behaviour, purchasing power, social class, family interest, past experiences and such different aspects that cannot be fully analyzed. The most reliable information was gathered by author on travel survey that was made in Turkey among 200 people. This questionnaire survey was carried out in hotel, city centre and airport of Ankara. This survey helps author to support his ideas on empirical part which are possibilities to travel to Northern Europe and possible attractions that can catch Turkish tourists’ attention. The data was collected with qualitative research method from ready-made materials such as documents, reports and articles. Besides qualitative research, quantitative research was used as main source of empirical information.
Results of the study show accurate findings and conclusions based on interests of Turkish travellers and tourism potentials of Nordic countries. The results of the study can be useful for travel and tourism companies in both Finland and Turkey.