YACHAY e-commerce
Malevich, Stanislav (2013)
Kymenlaakson ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201302082191
https://urn.fi/URN:NBN:fi:amk-201302082191
Tiivistelmä
The objective of this thesis was to design a visual layout of e-commerce website for the YACHAY Ltd. The company operates in St. Petersburg and its main business line is selling of tea, coffee and sweets.
The aim of this thesis was to examine key elements of web usability and their further implementation and influence on graphical part of design in order to create a competi-tive e-commerce website. The appearance of the site was created to support brand identity and to suit to the target audience and maintain main business.
With the use of marketing information, competitive analyse, user profile information and qualitative research in form of a survey were identified and set tasks that should be achieved during the design process to maintain main business goals of the e-commerce.
As the result of this work the client got a visual layout template for the four main webpages of the site, based on which the whole e-commerce site could be integrated with CMS (content management system) and become fully functional online store. As well the client got two samples of indoor advertisements with purpose to increase the conversion rate of site visitors into customers.
The aim of this thesis was to examine key elements of web usability and their further implementation and influence on graphical part of design in order to create a competi-tive e-commerce website. The appearance of the site was created to support brand identity and to suit to the target audience and maintain main business.
With the use of marketing information, competitive analyse, user profile information and qualitative research in form of a survey were identified and set tasks that should be achieved during the design process to maintain main business goals of the e-commerce.
As the result of this work the client got a visual layout template for the four main webpages of the site, based on which the whole e-commerce site could be integrated with CMS (content management system) and become fully functional online store. As well the client got two samples of indoor advertisements with purpose to increase the conversion rate of site visitors into customers.