Social media strategy for the German-Finnish Chamber of Commerce
Hofmann, Helen (2013)
Hofmann, Helen
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304023850
https://urn.fi/URN:NBN:fi:amk-201304023850
Tiivistelmä
This thesis examines the social media strategy of the German-Finnish Chamber of Commerce in Helsinki. The purpose of the thesis is to increase the brand awareness of the German-Finnish Chamber of Commerce through social media, and to develop the marketing of its services through Facebook, Twitter and Linkedin. Strategic guidelines were examined by the author and examples provided to show how the strategy was carried out during the research period for Facebook, Twitter and Linkedin. This paper includes development ideas for the organization to strengthen its community management.
The primary research examines the performance of the German-Finnish Chamber of Commerce in social networks and compares its performance to other selected German foreign chambers of commerce worldwide in terms of such indicators as number of “Likes” and “Followers”. The secondary research provides concrete guidelines for managing each social media channel and suggests methods of further evaluation according to a SWOT analysis and risk analysis. The study provides information about how the return on investment (ROI) and key performance indices (KPI) are measured for a social media strategy.
The German-Finnish Chamber of Commerce (Deutsch-Finnische Handelskammer), which is located in Helsinki, fosters economic ties between Germany and Finland and promotes bilateral trade as part of the network of 120 German foreign chambers worldwide. The German-Finnish Chamber of Commerce was founded in 1978 and counts more than 700 members in their database. The majority of these members are important players in the global economy.
The primary research examines the performance of the German-Finnish Chamber of Commerce in social networks and compares its performance to other selected German foreign chambers of commerce worldwide in terms of such indicators as number of “Likes” and “Followers”. The secondary research provides concrete guidelines for managing each social media channel and suggests methods of further evaluation according to a SWOT analysis and risk analysis. The study provides information about how the return on investment (ROI) and key performance indices (KPI) are measured for a social media strategy.
The German-Finnish Chamber of Commerce (Deutsch-Finnische Handelskammer), which is located in Helsinki, fosters economic ties between Germany and Finland and promotes bilateral trade as part of the network of 120 German foreign chambers worldwide. The German-Finnish Chamber of Commerce was founded in 1978 and counts more than 700 members in their database. The majority of these members are important players in the global economy.