Marketing Strategy for the International Food Shop Keidas : Marketing Strategy: Keidas Food Shop or Intercultural Corporation Limited Liability Company
Reh, Plyah (2013)
Kymenlaakson ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305087143
https://urn.fi/URN:NBN:fi:amk-201305087143
Tiivistelmä
Abstract
This research for the study of the marketing strategy has been prepared for the Keidas food shop or Intercultural Corporation limited liability Company. This thesis aims to explore the opportunities and possibilities that the company could achieve with an effective and efficient marketing strategy in the future.
The oriental food shop has great potential to serve a large Finnish customer base in the Kymenlaakso area, but due to a lack of a marketing strategy, the company has failed to reach the target market and is not as well-known as it should be in the area. However, this study has provided the core strategies and procedures of marketing to help implement better results in the Finnish Market.
Both primary data from the Keidas and secondary data from books and internet were collected to support the theoretical framework for the Keidas food shops’ marketing planning and its implementation. Descriptive analysis was used as the method for data.
This study has suggested an effective marketing strategy for the Keidas food shop to improve its customer’s’ perception of the company’s products. In order to support the marketing strategy and develop a profitable relationship between the company and the customer, the satisfaction and relationship between both the consumer and the company should be the top priority in the marketing processes.
This research for the study of the marketing strategy has been prepared for the Keidas food shop or Intercultural Corporation limited liability Company. This thesis aims to explore the opportunities and possibilities that the company could achieve with an effective and efficient marketing strategy in the future.
The oriental food shop has great potential to serve a large Finnish customer base in the Kymenlaakso area, but due to a lack of a marketing strategy, the company has failed to reach the target market and is not as well-known as it should be in the area. However, this study has provided the core strategies and procedures of marketing to help implement better results in the Finnish Market.
Both primary data from the Keidas and secondary data from books and internet were collected to support the theoretical framework for the Keidas food shops’ marketing planning and its implementation. Descriptive analysis was used as the method for data.
This study has suggested an effective marketing strategy for the Keidas food shop to improve its customer’s’ perception of the company’s products. In order to support the marketing strategy and develop a profitable relationship between the company and the customer, the satisfaction and relationship between both the consumer and the company should be the top priority in the marketing processes.