Developing a Graphic Solution for the Packaging Design of a Line of Food Products
Zayarskiy, Vasily (2013)
Kymenlaakson ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305107544
https://urn.fi/URN:NBN:fi:amk-201305107544
Tiivistelmä
The aim of this work is to create a packaging design for a line of food products, which retains the integrity of the brand’s visual identity. This paper is written as a case study, in such a way as to give the reader an insight into the process of developing a packaging, its visual language and its application throughout the company materials.
The study was conducted using the workflow that was heavily influenced by iterative and incremental design methodology paradigms. The ideas went through cyclic development and evaluation in order to improve on them, and numerous people from the focus group were allowed to see the progress on various stages in the design process in order to monitor their reactions.
The study was conducted using the workflow that was heavily influenced by iterative and incremental design methodology paradigms. The ideas went through cyclic development and evaluation in order to improve on them, and numerous people from the focus group were allowed to see the progress on various stages in the design process in order to monitor their reactions.