Internationalisation of Finnish SMEs to developing markets
Tran, Kim (2013)
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Internationalization is a common trend for small and medium sized software companies to expand out of the saturated domestic markets. The purpose of this study is to describe the internationalization planning of the case company, Viope Ltd, towards developing maket of Vietnam. The study hopes to answer the question what are the prerequisites companies need to meet according to internationalization and also desk research about the reaction of target market towards company’s product. The study is divided into two parts; theoretical and empirical. The theoretic part focuses on factors behind the decision making from the business environment, management and characteristics of organizations. The empirical part consists of case study about internationalization of software SME Company Viope Ltd. The study focuses on factors affecting the international pathway decision. Factors such as level of risks involved, amount of international experience, product orientation are presented.