Internet Marketing in Tourism : The quality of Helsinki City Tourism Bureau’s website from tourism perspective
Pradhan, Saroj (2013)
Laurea-ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052710887
https://urn.fi/URN:NBN:fi:amk-2013052710887
Tiivistelmä
To meet the educational standard of Laurea University of Applied Science this thesis was written. The main objective of this study is to find the possibilities to make the official website of destination effective for its users. To find those possibilities three major pilot studies were con-ducted i.e. a verbal interview, an electronic interview and an online questionnaire.
In this age of internet, official website of destination plays a vital role to provide information to its potential users. Thus quality of the website should be maintained in order to attract users to use it frequently. To increase the quality of the tourism website, destination marketing organization should know the requirements of tourists and this thesis is small effort to find those requirements.
Both qualitative and quantitative research methods were applied to yield out best possible results. To reach the objectives of the research a tourist interview, a tourism expert interview and a tourism professional online questionnaire were conducted. Finally by comparing the tourist interview results and the professional’s online questionnaire results the most demanded elements of tourism website were discovered.
The results of this thesis would be helpful to case study destination which is Helsinki and hopefully it provides proper guidelines to all those nations and destinations or tourism business enterprises that are going to design websites for their tourists or users.
In this age of internet, official website of destination plays a vital role to provide information to its potential users. Thus quality of the website should be maintained in order to attract users to use it frequently. To increase the quality of the tourism website, destination marketing organization should know the requirements of tourists and this thesis is small effort to find those requirements.
Both qualitative and quantitative research methods were applied to yield out best possible results. To reach the objectives of the research a tourist interview, a tourism expert interview and a tourism professional online questionnaire were conducted. Finally by comparing the tourist interview results and the professional’s online questionnaire results the most demanded elements of tourism website were discovered.
The results of this thesis would be helpful to case study destination which is Helsinki and hopefully it provides proper guidelines to all those nations and destinations or tourism business enterprises that are going to design websites for their tourists or users.