Marketing Cameroon as a Cultural Tourism Destination to Finnish Tourists
Akuri, Lucien; Landa Celestin, Ndingi (2013)
Akuri, Lucien
Landa Celestin, Ndingi
Laurea-ammattikorkeakoulu
2013
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052811206
https://urn.fi/URN:NBN:fi:amk-2013052811206
Tiivistelmä
Cultural tourism is already a global phenomenon and has been increasingly promoted in the forms such as heritage, arts, creative, rural and urban cultural tourism, amongst others, and their sub-sections. The marketing of these cultural tourism forms and their attractions by various tourism destinations to target markets is still complex and thus, a major challenge.
The study investigates the ways in which Cameroon with very rich and diverse cultural products and attractions can be marketed as a cultural tourism destination to Finnish tourists. The study presents and illustrates the different types of cultural tourism sites, places and attractions in Cameroon and a brief historical background of the country. It details an overview of the various perspectives and approaches to defining culture, tourism, and cultural tourism and equally presents and illustrates with examples a globally applicable theoretical framework of cultural tourism studies.
The study made use of questionnaires that were administered to some selected tour operators, travel agencies, and tourism professionals in the city of Helsinki, Finland to explore their experiences on tourism destination marketing with their Finnish customers and to understand the ways they can market Cameroon as a cultural tourism destination to their Finnish tourist customers.
The study suggests that the ultimate step to marketing Cameroon as a cultural tourism destination to the Finnish tourists market is to establish official development cooperation and economic partnership between the Cameroon Tourism Board; Ministry of Tourism and the Finnish Tourism Board, and also establish strong collaboration, partnership and promotion with Finnish tourism marketing agencies.
Nevertheless, the expensive airfare from Finland to Cameroon could prove a major possible factor that could limit many Finnish tourists from visiting Cameroon or performing repeated visits to Cameroon for their cultural tours.
The study investigates the ways in which Cameroon with very rich and diverse cultural products and attractions can be marketed as a cultural tourism destination to Finnish tourists. The study presents and illustrates the different types of cultural tourism sites, places and attractions in Cameroon and a brief historical background of the country. It details an overview of the various perspectives and approaches to defining culture, tourism, and cultural tourism and equally presents and illustrates with examples a globally applicable theoretical framework of cultural tourism studies.
The study made use of questionnaires that were administered to some selected tour operators, travel agencies, and tourism professionals in the city of Helsinki, Finland to explore their experiences on tourism destination marketing with their Finnish customers and to understand the ways they can market Cameroon as a cultural tourism destination to their Finnish tourist customers.
The study suggests that the ultimate step to marketing Cameroon as a cultural tourism destination to the Finnish tourists market is to establish official development cooperation and economic partnership between the Cameroon Tourism Board; Ministry of Tourism and the Finnish Tourism Board, and also establish strong collaboration, partnership and promotion with Finnish tourism marketing agencies.
Nevertheless, the expensive airfare from Finland to Cameroon could prove a major possible factor that could limit many Finnish tourists from visiting Cameroon or performing repeated visits to Cameroon for their cultural tours.