Entrepreneur and Establishment of a Mini Hotel in XiChang, China
Hu, Mingsong (2013)
Kymenlaakson ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052811278
https://urn.fi/URN:NBN:fi:amk-2013052811278
Tiivistelmä
Mini Hotel, is a new hotel will be opened in China in this year. I and 4 of my friends will be the shareholders of this Mini Hotel. The hotel is planned to be operating from the autumn of 2013. Now, everything in this thesis is on process.
The main objective of this thesis was to draft an effective approach to ensure this is a right plan which is worth to invest. By using benchmarking and SWOT analysis we defined the strength and weakness of this Mini Hotel business plan. This thesis will effectively help with the whole plan.
The thesis will combine the factors to be benchmarked, like size of the hotel in number of rooms, price per room, service, location, ownership or belonging to a chain, marketing activities, selling room through online firms, website. The thesis looks into the performance Shangsong Inn, which is a similar hotel in Xichang city, as a benchmarking target.
After all these marketing analyses, a business plan was written in the thesis. Mini Hotel put more attention through online firm selling and tries to attract foreign travelers. This will help Mini Hotel better than other competitors to be successful.
The main objective of this thesis was to draft an effective approach to ensure this is a right plan which is worth to invest. By using benchmarking and SWOT analysis we defined the strength and weakness of this Mini Hotel business plan. This thesis will effectively help with the whole plan.
The thesis will combine the factors to be benchmarked, like size of the hotel in number of rooms, price per room, service, location, ownership or belonging to a chain, marketing activities, selling room through online firms, website. The thesis looks into the performance Shangsong Inn, which is a similar hotel in Xichang city, as a benchmarking target.
After all these marketing analyses, a business plan was written in the thesis. Mini Hotel put more attention through online firm selling and tries to attract foreign travelers. This will help Mini Hotel better than other competitors to be successful.