OPEN INNOVATION PROCESSES IN SOCIAL MEDIA PLATFORMS

Abstract

Innovation power has becomes to the priority concern for many enterprises. Open innovation, which acts as a new innovation method, is now applied in many companies due to its unique advantages. On the other hand, social media platforms have been widely accepted by public and it shares an immeasurable business resources. Based on those facts, there must be space to link social media and open innovation together to achieve win-win.

The objective was to research the important factors for open innovation and the cooperating potential between open social media platform. The research combined quantitative methods, qualitative methods and benchmarking. The research conclusion shows the most important factors of open innovation platforms and how to cooperate with matured social media platforms based on these factors.