Development of Business Idea Based On Marketing Analysis Case: Jia Le Yuan Group Co., Ltd

Abstract

This paper focuses on studies how to develop a business. Through the case study, the good methods and modes of how to develop the kind of small-medium sized business are compiled. And also try to find the problems during the process of business development. The case company is mainly in China’s economic situation and social environment as the background. Through the analysis of big economic of China as well as analyze the economic development trend in the future. Thus the advantages and disadvantages of small and medium business during the development can be described. Another aim was to define thinking about how to find the correct marketing positioning as well how to find and use correct strategies to develop the small and medium business.

The overarching goal of this thesis is to find what factors can influence a business growth, mainly through the marketing segments, especially in such complicated social environment as China and then trying to find the solutions how to promote and guarantee the small and medium business develop rapidly and stably.