Private Sales for Travel Website in Finland: Case Travelbox
Eremenko, Alina (2013)
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052911571
https://urn.fi/URN:NBN:fi:amk-2013052911571
Tiivistelmä
The purpose of the study was to examine the concept of private sales for travel in-depth in the context of e-Tourism and to evaluate the timeliness and progress of the newest private sales for travel website called Travelbox, which will be launched in Finland by Mediatalo Toimelias Oy - digital marketing company, based in Lappeenranta.
The information for theoretical part of the research was gathered from literature, magazines, newspapers, statistics and Internet. Quantitative research was used as the primary research method. The data for the research was collected online via Google Drive platform, social networks and forums, where online survey form has been distributed.
Based on the findings of the research, the assumption of the popularity and relevance of the Travelbox portal in the future was supported, and the formula of its success was deduced. Furthermore, the information for the initial content creation on the website was gathered. The results can be applied by the website owners in order to create packages and sales offerings to be represented on the website in the future.
The information for theoretical part of the research was gathered from literature, magazines, newspapers, statistics and Internet. Quantitative research was used as the primary research method. The data for the research was collected online via Google Drive platform, social networks and forums, where online survey form has been distributed.
Based on the findings of the research, the assumption of the popularity and relevance of the Travelbox portal in the future was supported, and the formula of its success was deduced. Furthermore, the information for the initial content creation on the website was gathered. The results can be applied by the website owners in order to create packages and sales offerings to be represented on the website in the future.