Edutainment Content for Mobile Devices in Kenya
Rainbird, Sebastian (2013)
Rainbird, Sebastian
Laurea-ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305209693
https://urn.fi/URN:NBN:fi:amk-201305209693
Tiivistelmä
The subject of this thesis was initially researched by the developer of the Rainbird Tales concept during the year 2012 in Finland. Later during the year the concept was presented to the author who was in the process of searching for a subject for his thesis. The co-operation between the developer and author began almost immediately.
The purpose of the concept was to be able to provide schools, teachers, clubs and parents an affordable and digitized tool to deliver valuable life lessons to children between the ages of 4 to 10 by utilizing interactive storytelling and multimedia edutainment content. The product would also support internationalization by providing children with educational and entertaining stories from around the globe regardless of their physical location. During the initial research period it was discovered that the idea could not be started successfully in Finland due to the lack of proper infrastructure in the creative industries, more accurately the lack of integration between creative content production, technology and businesslike thinking.
Kenya was then chosen as the target market for the product due to the developer’s pre-existing networks and experience of the Kenyan ICT and creative content production markets.
The thesis research began with idea generation in the fall of 2012. As a result, an open ended questionnaire was designed and sent to a small number of carefully selected professionals operating within the Kenyan ICT markets. It was soon discovered that sending the questionnaire by e-mail would not provide sufficient information for the research. This problem was solved by personal interviews of the professionals in Kenya by the concept developer. This was made possible by another cultural project called amka Kenya which was run by the concept developer. The project took place in Nairobi from October 2012 to April 2013 and was partly financed by the Finnish Foreign Ministry.
The research provided useful information and confirmation that demand for the Rainbird Tales concept exists in Kenya.
The purpose of the concept was to be able to provide schools, teachers, clubs and parents an affordable and digitized tool to deliver valuable life lessons to children between the ages of 4 to 10 by utilizing interactive storytelling and multimedia edutainment content. The product would also support internationalization by providing children with educational and entertaining stories from around the globe regardless of their physical location. During the initial research period it was discovered that the idea could not be started successfully in Finland due to the lack of proper infrastructure in the creative industries, more accurately the lack of integration between creative content production, technology and businesslike thinking.
Kenya was then chosen as the target market for the product due to the developer’s pre-existing networks and experience of the Kenyan ICT and creative content production markets.
The thesis research began with idea generation in the fall of 2012. As a result, an open ended questionnaire was designed and sent to a small number of carefully selected professionals operating within the Kenyan ICT markets. It was soon discovered that sending the questionnaire by e-mail would not provide sufficient information for the research. This problem was solved by personal interviews of the professionals in Kenya by the concept developer. This was made possible by another cultural project called amka Kenya which was run by the concept developer. The project took place in Nairobi from October 2012 to April 2013 and was partly financed by the Finnish Foreign Ministry.
The research provided useful information and confirmation that demand for the Rainbird Tales concept exists in Kenya.