Marketing Communication Strategy for International Children’s Club in Lappeenranta
Krikun, Irina (2013)
Krikun, Irina
Saimaan ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060513148
https://urn.fi/URN:NBN:fi:amk-2013060513148
Tiivistelmä
This bachelor’s thesis was created for the purpose of giving a new company, Satumainen Lapsuus Oy a better understanding of entering the market with their new service idea. The main goal was to find out how to create the best marketing communications strategy for building a trusted brand name.
This thesis used both qualitative research and quantitative research. The interviews are based on a questionnaire official statistics and SWOT analysis which are the major information sources of the empirical data for the research. The theoretical framework in this thesis aims to study the main elements of the marketing communications strategy.
This research can be used by Satumainen Lapsuus Oy to gain an understanding of the future potential customers and their needs, competing service, SWOT, and more. The outcomes show a marketing channel which seems to be more effective as a company’s main marketing strategy tool. The results of this project can be further used by the company to make a marketing communication plan.
This thesis used both qualitative research and quantitative research. The interviews are based on a questionnaire official statistics and SWOT analysis which are the major information sources of the empirical data for the research. The theoretical framework in this thesis aims to study the main elements of the marketing communications strategy.
This research can be used by Satumainen Lapsuus Oy to gain an understanding of the future potential customers and their needs, competing service, SWOT, and more. The outcomes show a marketing channel which seems to be more effective as a company’s main marketing strategy tool. The results of this project can be further used by the company to make a marketing communication plan.