Marketing and Service Development : Case Hot Pot Chinese Restaurant
Yang, Zhou (2013)
Yang, Zhou
Laurea-ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060312673
https://urn.fi/URN:NBN:fi:amk-2013060312673
Tiivistelmä
Chinese food with exquisite and deep cultural meaning can be thought a culture combination of China with other countries through thousands of years. Nowadays, more and more people
are attracted by its exquisite flavors, colors and ingredients, also more and more Chinese restaurants are running all over the world.
This Hot Pot Chinese restaurant is located in Ruovesi Finland. Ruovesi as a small town, there are 4949 inhabitants, however, numbers of tourists come here during summer. (Wikipedia
2012) Nowadays there are only three restaurants, one summer restaurant and two bars opening here. Sometimes people even could not find a suitable place to have a family or business meal.
Thus, opening a new style restaurant in Ruovesi should not be a bad business idea. However, risks still exist. When the tourists leave, elder people stay who just prefer Finnish food, this
business will face a difficult situation. Thus, it is quite important to create a suitable restaurant business model and to do the marketing, in order to make people accept this new tasty food. The main aim of this study is going to help this new Chinese restaurant knowing
well its image in the customers’ eyes and find an appropriate way to do the marketing and service improvement as well as its operation strategy.
In this thesis, face-to-face interview and survey questionnaires are the primary way to collect data from customers. The secondary data collection includes books, articles, and other online
information. From the result of the research, marketing improvement, service improvement and food style improvement three main vital parts need to be improved future. Moreover, nowadays more and more people prefer vegetarian food to keep health in the world. It is
quite worth to pay attention in this area to help develop Chinese restaurant industry.
are attracted by its exquisite flavors, colors and ingredients, also more and more Chinese restaurants are running all over the world.
This Hot Pot Chinese restaurant is located in Ruovesi Finland. Ruovesi as a small town, there are 4949 inhabitants, however, numbers of tourists come here during summer. (Wikipedia
2012) Nowadays there are only three restaurants, one summer restaurant and two bars opening here. Sometimes people even could not find a suitable place to have a family or business meal.
Thus, opening a new style restaurant in Ruovesi should not be a bad business idea. However, risks still exist. When the tourists leave, elder people stay who just prefer Finnish food, this
business will face a difficult situation. Thus, it is quite important to create a suitable restaurant business model and to do the marketing, in order to make people accept this new tasty food. The main aim of this study is going to help this new Chinese restaurant knowing
well its image in the customers’ eyes and find an appropriate way to do the marketing and service improvement as well as its operation strategy.
In this thesis, face-to-face interview and survey questionnaires are the primary way to collect data from customers. The secondary data collection includes books, articles, and other online
information. From the result of the research, marketing improvement, service improvement and food style improvement three main vital parts need to be improved future. Moreover, nowadays more and more people prefer vegetarian food to keep health in the world. It is
quite worth to pay attention in this area to help develop Chinese restaurant industry.