Creating an ICT-based marketing tool: a case of Lammasguru Ky
Chalise, Rishi Ram (2013)
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060512997
https://urn.fi/URN:NBN:fi:amk-2013060512997
Tiivistelmä
Information and communication technology (ICT) becomes an essential means in every type of business. It creates various opportunities for business development. Use of effective ICT-based marketing tools can help to promote and expand the business.
The purpose of this Bachelor’s thesis project is to create a website for Lammasguru Ky that satisfies the company’s needs. Lammasguru Ky is a sheep farm established by an international student. This thesis guides the case company to implement the website as an appropriate and effective tool for marketing and promoting their business.
The thesis consists of two parts, a theoretical and empirical section. The theoretical section provides an overview of research and literature on the subject. The empirical section focuses on creating and implementing the website. For this research, a qualitative approach and ac-tion research method are used. The research presented in this thesis is based on data collect-ed during interviews with founding partners of the case company and a literature analysis.
The expected outcome of this project is a functional website for the case company that will provide customers with information about the business, its products and services. The web-site will help to bridge the communication gap and deliver information between the company and customer.
The purpose of this Bachelor’s thesis project is to create a website for Lammasguru Ky that satisfies the company’s needs. Lammasguru Ky is a sheep farm established by an international student. This thesis guides the case company to implement the website as an appropriate and effective tool for marketing and promoting their business.
The thesis consists of two parts, a theoretical and empirical section. The theoretical section provides an overview of research and literature on the subject. The empirical section focuses on creating and implementing the website. For this research, a qualitative approach and ac-tion research method are used. The research presented in this thesis is based on data collect-ed during interviews with founding partners of the case company and a literature analysis.
The expected outcome of this project is a functional website for the case company that will provide customers with information about the business, its products and services. The web-site will help to bridge the communication gap and deliver information between the company and customer.