Market analysis of wooden frame home sales in Leningrad region
Kankare, Julia (2013)
Laurea-ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052310335
https://urn.fi/URN:NBN:fi:amk-2013052310335
Tiivistelmä
The purpose of this study is to examine the fit between the product and the market in Leningrad region. The target area is the Russian buying behavior and how it is influencing on the lack of demand in wooden frame house industry. The market survey is made for Kastelli Sales House to improve the sales and demand on the industry.
Problems are concerned on wooden frame market in Russia and the lack of demand. It is being focused on suppliers, customer behavior, competitors, marketing methods and collaborator analysis. Solution for decreasing sales is tried to find from these segments.
The market is analyzed from the perspective of wooden frame house, detached house, and middle class families.
The data for the study has been collected through annual reports from Solntse, Kastelli Sales House and Wooden Association (AWH); annual reports from 2010 to 2012, and a RTS Finnish report 2012 and a Russian Research Techart report 2011.
During the survey, it found out that there were several options to improve business in Leningrad region for Kastelli Sales House.
The results are presented by comparing those to Finnish results so that the reader can see the difference between the Finnish and Russian market.
Key words words: market analysis, Russian markets, market research, wooden frame houses
Problems are concerned on wooden frame market in Russia and the lack of demand. It is being focused on suppliers, customer behavior, competitors, marketing methods and collaborator analysis. Solution for decreasing sales is tried to find from these segments.
The market is analyzed from the perspective of wooden frame house, detached house, and middle class families.
The data for the study has been collected through annual reports from Solntse, Kastelli Sales House and Wooden Association (AWH); annual reports from 2010 to 2012, and a RTS Finnish report 2012 and a Russian Research Techart report 2011.
During the survey, it found out that there were several options to improve business in Leningrad region for Kastelli Sales House.
The results are presented by comparing those to Finnish results so that the reader can see the difference between the Finnish and Russian market.
Key words words: market analysis, Russian markets, market research, wooden frame houses