Developing a customer loyalty programme for Aircooled Ltd
Muljar, Evelina (2013)
Laurea-ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013053112064
https://urn.fi/URN:NBN:fi:amk-2013053112064
Tiivistelmä
The purpose of this thesis project was to plan a customer loyalty programme for a small company called Aircooled Finland Oy/Ltd.
The study was conducted using a quantitative research method in the form of a questionnaire. Although the plan for the customer loyalty programme was already agreed on with the manager of the company, this research was commissioned as a form of information retrieval to determine whether the customers would find this type of a loyalty programme appealing. This study includes a broad company and competition analysis that will provide essential information about the company, its customers as well as the company culture.
The customer loyalty programme would offer the customers of Aircooled a possibility to commit to the company in a way that they would have the chance to purchase the company’s share for a price of 100€. This would make the buyer a shareholder and thus a part owner in the company. In addition there would be a 10% discount on all future purchases. A customer that owned the company’s shares would be given a possibility to gain financial profit, for example through the rise in value of the share or by dividend yield.
Based on the results of the conducted research it can be said that the customer loyalty programme in question would indeed be appealing to most customers. The majority of the correspondents of the questionnaire thought that they would likely be willing to own a share of Aircooled Finland Ltd/Oy if they would profit from it in the future.
The possible success of this customer loyalty programme may be measured by a marketing or customer satisfaction research study.
The study was conducted using a quantitative research method in the form of a questionnaire. Although the plan for the customer loyalty programme was already agreed on with the manager of the company, this research was commissioned as a form of information retrieval to determine whether the customers would find this type of a loyalty programme appealing. This study includes a broad company and competition analysis that will provide essential information about the company, its customers as well as the company culture.
The customer loyalty programme would offer the customers of Aircooled a possibility to commit to the company in a way that they would have the chance to purchase the company’s share for a price of 100€. This would make the buyer a shareholder and thus a part owner in the company. In addition there would be a 10% discount on all future purchases. A customer that owned the company’s shares would be given a possibility to gain financial profit, for example through the rise in value of the share or by dividend yield.
Based on the results of the conducted research it can be said that the customer loyalty programme in question would indeed be appealing to most customers. The majority of the correspondents of the questionnaire thought that they would likely be willing to own a share of Aircooled Finland Ltd/Oy if they would profit from it in the future.
The possible success of this customer loyalty programme may be measured by a marketing or customer satisfaction research study.