Developing a new Internet grocery retail shop concept for the Indian customers
Belkud, Ravikiran (2013)
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2013090514999
http://urn.fi/URN:NBN:fi:amk-2013090514999
Tiivistelmä
The main purpose of the thesis is to develop a new Internet grocery retail shop concept for Indian customers in the capital region of Finland. The aim is to understand the various factors to be considered when setting up an Internet grocery retail shop.
The thesis report consists of an introduction, and chapters describing the theoretical framework, benchmarking, collection and analysis of empirical data and implementation details of the Internet grocery retail shop. The theoretical framework discusses electronic retailing and different aspects of Internet shopping. It also discusses the value chain model and the various elements of a business plan.
The thesis project was carried out as action research. The benchmarking of the Internet retail shop was performed by analysing the features of two existing Internet grocery retail shops in Europe.
The empirical data for the thesis project was collected through a survey and pilot testing. The survey, which was distributed via email and social media, was answered by 26 respondents. A website for the Internet retail shop was built and pilot testing was performed, where a group of 10 people were asked to use the website and place orders using the website. Deliveries for the orders were made and feedback was obtained regarding the website and the whole delivery process.
As a result, a business plan for the Internet grocery retail shop was made. Based on the research data and the business plan, a new Internet grocery retail store for Indian customers was started during April 2013.
The thesis report consists of an introduction, and chapters describing the theoretical framework, benchmarking, collection and analysis of empirical data and implementation details of the Internet grocery retail shop. The theoretical framework discusses electronic retailing and different aspects of Internet shopping. It also discusses the value chain model and the various elements of a business plan.
The thesis project was carried out as action research. The benchmarking of the Internet retail shop was performed by analysing the features of two existing Internet grocery retail shops in Europe.
The empirical data for the thesis project was collected through a survey and pilot testing. The survey, which was distributed via email and social media, was answered by 26 respondents. A website for the Internet retail shop was built and pilot testing was performed, where a group of 10 people were asked to use the website and place orders using the website. Deliveries for the orders were made and feedback was obtained regarding the website and the whole delivery process.
As a result, a business plan for the Internet grocery retail shop was made. Based on the research data and the business plan, a new Internet grocery retail store for Indian customers was started during April 2013.