Business Plan for Sherpa Restaurant in Kuopio
Adhikari, Basanta (2013)
Adhikari, Basanta
Saimaan ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013092715618
https://urn.fi/URN:NBN:fi:amk-2013092715618
Tiivistelmä
The objective of this thesis was to make a business plan for Sherpa restaurant which is located in the town of Kuopio. This thesis talks about the Nepalese food culture in this region. The aim of this thesis is to carry the Sherpa restaurant in a correct path towards its objectives and goals. This business plan is made after research and an investigation as well as suggestions given by restaurant’s owner in Helsinki region includes Nepalese as well as other restaurants. This thesis also clarifies why this particular place was chosen to provide its services. During the thesis, all the financial projection, inventory system for restaurant, company webpage, restaurant menu etc. were prepared.
The theoretical background of this business plan was based on number of business books. The thesis also gives an image of its potential customers and possible competitors. Porter’s 5 forces analysis, SWOT analysis, marketing analysis, competitor’s analysis were also carried out in this thesis. Qualitative and Quantitive research methods were also conducted to find out customer’s behavior and interest towards Nepalese restaurant.
The outcome of the survey done in Kuopio center gave firsthand information about people’s interest in Nepali Restaurant. The result of this study shows how the restaurant came to provide its services in Kuopio. During the opening week around 4,000 customers visited Sherpa restaurant. Nowadays, the demand of spicy food at lunch time keeps increasing day by day. This result shows that the menu for spicy food at lunch time should be increased. Sherpa restaurant has to consider giving some special discount to attract number of tourist visitors in Kuopio. One of the key improvements that should be made by Sherpa restaurant is newspaper advertising.
The theoretical background of this business plan was based on number of business books. The thesis also gives an image of its potential customers and possible competitors. Porter’s 5 forces analysis, SWOT analysis, marketing analysis, competitor’s analysis were also carried out in this thesis. Qualitative and Quantitive research methods were also conducted to find out customer’s behavior and interest towards Nepalese restaurant.
The outcome of the survey done in Kuopio center gave firsthand information about people’s interest in Nepali Restaurant. The result of this study shows how the restaurant came to provide its services in Kuopio. During the opening week around 4,000 customers visited Sherpa restaurant. Nowadays, the demand of spicy food at lunch time keeps increasing day by day. This result shows that the menu for spicy food at lunch time should be increased. Sherpa restaurant has to consider giving some special discount to attract number of tourist visitors in Kuopio. One of the key improvements that should be made by Sherpa restaurant is newspaper advertising.