Dark Tourism and Destination Marketing
Jahnke, Daniela (2013)
Kajaanin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013101816198
https://urn.fi/URN:NBN:fi:amk-2013101816198
Tiivistelmä
This thesis is about the dark tourism and destination marketing. The aim of the thesis is to display how these two terms can be combined.
The term dark tourism is a relatively new research area; therefore the thesis will provide an outlook of the current situation of dark tourism. It starts with the beginning of dark tourism and continuous to the managerial aspects of dark tourism sites.
The second part of the theoretical background is about destination marketing. It provides an overview of the marketing mix and destination branding. This part also focuses on market research and customer satisfaction.
The case and the research of this thesis is the Edinburgh Dungeon. The research was undertaken with the quantitative research method and was given by the Edinburgh Dungeon. Therefore, it was a secondary research. The research question is: How satisfied are the visitors of the Edinburgh Dungeon and what could be developed? The outcome of this research can be seen at the evaluation chapter. At the end there is the conclusion of the thesis.
The term dark tourism is a relatively new research area; therefore the thesis will provide an outlook of the current situation of dark tourism. It starts with the beginning of dark tourism and continuous to the managerial aspects of dark tourism sites.
The second part of the theoretical background is about destination marketing. It provides an overview of the marketing mix and destination branding. This part also focuses on market research and customer satisfaction.
The case and the research of this thesis is the Edinburgh Dungeon. The research was undertaken with the quantitative research method and was given by the Edinburgh Dungeon. Therefore, it was a secondary research. The research question is: How satisfied are the visitors of the Edinburgh Dungeon and what could be developed? The outcome of this research can be seen at the evaluation chapter. At the end there is the conclusion of the thesis.