Market Analysis of Solar Water Heating in Hospitality Industry, Thailand
Pongthong, Sansanee (2010)
Lahden ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013110116488
https://urn.fi/URN:NBN:fi:amk-2013110116488
Tiivistelmä
This study examines the strategic market approach for investing in solar water heating in the hosptality industry in Thailand. The main question in this study is ‘What are the market strategies for potential market segment for SWH in Thailand?’ This study focuses on the marketing strategy planning to the Thai market.
The thesis follows the qualitative study design where the data was collected by observing
the market and interviewing main stakeholders and possible customers of Solar Water Heating.
The targets segments are in the hospitality business. There are two groups to whose purpose there is some difference in the marketing strategy. The recommended entry mode invests directly to the market through agent and distributor.
The thesis follows the qualitative study design where the data was collected by observing
the market and interviewing main stakeholders and possible customers of Solar Water Heating.
The targets segments are in the hospitality business. There are two groups to whose purpose there is some difference in the marketing strategy. The recommended entry mode invests directly to the market through agent and distributor.