How to make Finnish products and services more popular among Russian customers : the analysis of the existing digital advertising campaigns of Finnish companies in Russia

Abstract

The purpose of this thesis work is to research the existing digital advertising campaigns of the Finnish companies for the Russian customers in Russia and to give recommendation on how to make Finnish products and services more popular among Russian customers with using of the digital marketing instruments. The objective of the thesis is to perform the analysis of the existing advertising campaigns of Finnish products and services in the Russian Internet, i.e. in the Runet, for 5 case companies, to find typical problems and mistakes in advertising campaigns, to give recommendations on how to avoid the existing problems and the ideas for further development of digital marketing for successful business in Russia.

The methods of research and data collection are the author’s observation and the interviews with the Russian customers. The result of this thesis work can be useful to the Finnish and any foreign company that is going to operate in Russia. Following the findings of this thesis, the companies will be able to attract more clients and to provide more useful and appropriate information about itself and in the end to make its products and services more popular among Russian customers.