Developing a business plan for a Family Logistics Company
Zyrina, Daria (2013)
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013111417037
https://urn.fi/URN:NBN:fi:amk-2013111417037
Tiivistelmä
The purpose of the study was to develop a business plan for a family logistics company in Finland. The work investigated the logistics business in Finland, and created the business plan according to the needs of the industry.
The information was gathered from literature, newspapers and Internet. The empirical study contains the business plan. The survey was made using the qualitative method. It discusses the opinion of other logistics companies on today’s situation on the market.
The study provides in-depth analysis of the budget, marketing and strategic plan for family logistics company. This thesis also gives ideas on what to take into consideration when starting-up own company. Further study is required to research the way of decreasing risks in logistics business and examine how dangerous the family business can be for the household.
The information was gathered from literature, newspapers and Internet. The empirical study contains the business plan. The survey was made using the qualitative method. It discusses the opinion of other logistics companies on today’s situation on the market.
The study provides in-depth analysis of the budget, marketing and strategic plan for family logistics company. This thesis also gives ideas on what to take into consideration when starting-up own company. Further study is required to research the way of decreasing risks in logistics business and examine how dangerous the family business can be for the household.