Market Analysis of Environmentally Friendly Celulose Insulation Material in the Construction Business in Srinagar, India
Khan, Rakhshanda (2009)
Khan, Rakhshanda
Lahden ammattikorkeakoulu
2009
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200912077204
https://urn.fi/URN:NBN:fi:amk-200912077204
Tiivistelmä
The purpose of this thesis is to analyze the market for environmentally-friendly cellulose insulation material in Srinagar, J&K, India. Insulation plays an important role when trying to decrease the energy consumption. At the same time, insulation creates better living conditions. Despite several benefits of insulation, the con-structions are not commonly insulated. To get a deeper understanding of this con-tradiction, this study focuses on questions: 1) what is the demand for cellulose insulation in Srinagar? 2) how can cellulose insulation be sold in Srinagar?
The study is based on the analysis of qualitative data acquired through the in-depth interviews with the key stakeholders including structural engineers, construction companies, architects, government officials, printing agencies and retailers.
Most of the experts interviewed declared insulating the constructions as a necessi-ty. It would not only save the people from harsh winters but also help people in reducing their utility bills up to 50% as it is highly energy efficient. However, the reason why people do not insulate the houses is the lack of availability of the insu-lation materials and technologies.
J&K offers tremendous potential for cellulose insulation business. The weather conditions, no real competition in the market and high environmental awareness among the government are some of the reasons why cellulose insulation should be introduced there. Entering the market with cellulose insulation may face some challenges. There is lack of awareness about the insulation among the common masses. The people in J&K cannot afford high prices. Further, India has a differ-ent construction style compared to Europe so alternative methods have to be adopted to insulate the structures that suit the local architecture.
The study is based on the analysis of qualitative data acquired through the in-depth interviews with the key stakeholders including structural engineers, construction companies, architects, government officials, printing agencies and retailers.
Most of the experts interviewed declared insulating the constructions as a necessi-ty. It would not only save the people from harsh winters but also help people in reducing their utility bills up to 50% as it is highly energy efficient. However, the reason why people do not insulate the houses is the lack of availability of the insu-lation materials and technologies.
J&K offers tremendous potential for cellulose insulation business. The weather conditions, no real competition in the market and high environmental awareness among the government are some of the reasons why cellulose insulation should be introduced there. Entering the market with cellulose insulation may face some challenges. There is lack of awareness about the insulation among the common masses. The people in J&K cannot afford high prices. Further, India has a differ-ent construction style compared to Europe so alternative methods have to be adopted to insulate the structures that suit the local architecture.