Karibu East Africa Safaris Market Entry Strategy : Market Entry Strategy

Abstract

In these economic times it is vital for all to secure businesses an income. For those who find themselves unemployed it is up to their intellectual know to find ways and means to earn a living. This business research and market entry manual will help in the proper way of venturing into a tourism market industry. The Business Manual will cover all the relevant parts from the state of the tourism industry and the major competitors in the sector, it will then to capitalize on their weaknesses. The research will also help investigate the untapped areas or destinations that could be good and lucrative tour destinations. Furthermore the research will help in getting the contact of the relevant authorities or parties involved in such places and helping in the marketing of such resorts. This thesis is going to investigate whether this business venture is worth being invested in both financially and timely. The research is going to relay on secondary data of people who have carried out similar research and the various findings they got after carrying extensive and inquisitive researches. It will use the information they outline on their books, eBooks and articles they have written both online and in the business magazines and journals. The result gotten from the research were both positive and negative in that despite the fact that they encouraged someone who has a small start up company to venture into such a business field it means that the company has to consider a joint venture or merger so as to co-exist with the already competition and also the market dominance of the bigger companies. The end results showed that the process of implementing and initializing the market entry to an actual business venture could be a possible success especially when the protocols and standards that govern the running and maintenance of business ventures are followed.