Development of a Hiking Trip for a Company Called Finlandia Natur
Marti Cardenas, Judit (2013)
Marti Cardenas, Judit
Kajaanin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120820412
https://urn.fi/URN:NBN:fi:amk-2013120820412
Tiivistelmä
The aim of this thesis was to create a nature-based hiking tourism product for Finlandia Natur, the commissioner, which aims to expand their product range and thus attract new customers by developing a hiking trip program for its nature-based products. The research tasks of this thesis were the following: How was the program for a nature-based hiking trip developed, and why had the product to be tested?
The first section of this thesis defines nature-based tourism and its different forms, with an emphasis on Finnish nature-tourism, based on previous research. This is followed by an explanation of hiking and how a hiking trip for recreational purposes is planned and prepared, which will later, to some degree be used for the following case study. Furthermore, the service product is presented theoretically in several layers, and their significance is defined. In addition, the stages of the development process are explained in detail to provide a foundation for the later conducted development process. The outcome of this analysis reveals some differences in hiking programs, depending on if they are made for recreational or tourism purposes.
The case study introduces first the operations of Finlandia Natur and the route of the hiking trip shortly before discussing the actual product development process. In this section a detailed description of the stages of hiking trip program and product development, based on the theoretical framework, are. Some parts of the product development process were modified in order to create a hiking trip that would meet the needs of Finlandia Natur.
The first section of this thesis defines nature-based tourism and its different forms, with an emphasis on Finnish nature-tourism, based on previous research. This is followed by an explanation of hiking and how a hiking trip for recreational purposes is planned and prepared, which will later, to some degree be used for the following case study. Furthermore, the service product is presented theoretically in several layers, and their significance is defined. In addition, the stages of the development process are explained in detail to provide a foundation for the later conducted development process. The outcome of this analysis reveals some differences in hiking programs, depending on if they are made for recreational or tourism purposes.
The case study introduces first the operations of Finlandia Natur and the route of the hiking trip shortly before discussing the actual product development process. In this section a detailed description of the stages of hiking trip program and product development, based on the theoretical framework, are. Some parts of the product development process were modified in order to create a hiking trip that would meet the needs of Finlandia Natur.