Tax-free shopping in Kajaani by Russian tourists
Zaib, Anwar (2013)
Zaib, Anwar
Kajaanin ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121120855
https://urn.fi/URN:NBN:fi:amk-2013121120855
Tiivistelmä
The inter-relationship between shopping and tourism has resulted in the rising number of travellers and the increasing amount of shops and sales. Those who are involved in the aspects of conception, development and management of the retail shops should understand the concepts of shopping tourism and tourist consumption behavior. The purpose of this thesis is to find out how to increase tax-free shopping in Kajaani targeting Russian tourists and to investigate the factors that affect tax-free shopping in Kajaani.
The theoretical section of this thesis concentrates on tax-free shopping, shopping tourism, and consumer buying behavior. At the beginning of the theory, elements of tax-free shopping are first discussed and then, importance of shopping tourism and consumer buying behavior are described. All the data used in the theoretical section is collected from literature and previous researches.
The research was accomplished using a quantitative research approach by conducting a structured questionnaire among the Russian tax-free shoppers. The questionnaire was based on multiple-choice questions to study shopping behavior of Russian travelers and to determine the major factors influencing tax-free shopping. The survey was distributed among the Russian respondents in a period of one week.
In conclusion, the research revealed that Russian travelers are satisfied with the products’ quality, variety, and customer services offered in retail stores in Kajaani. However, language barriers, prices, and product information in Russian are the factors that affect tax-free shopping in Kajaani and require immediate attention from the companies that provide tax-free services. In order to increase tax-free sales in Kajaani, it is recommended that appropriate marketing strategies and additional free services should be provided.
The theoretical section of this thesis concentrates on tax-free shopping, shopping tourism, and consumer buying behavior. At the beginning of the theory, elements of tax-free shopping are first discussed and then, importance of shopping tourism and consumer buying behavior are described. All the data used in the theoretical section is collected from literature and previous researches.
The research was accomplished using a quantitative research approach by conducting a structured questionnaire among the Russian tax-free shoppers. The questionnaire was based on multiple-choice questions to study shopping behavior of Russian travelers and to determine the major factors influencing tax-free shopping. The survey was distributed among the Russian respondents in a period of one week.
In conclusion, the research revealed that Russian travelers are satisfied with the products’ quality, variety, and customer services offered in retail stores in Kajaani. However, language barriers, prices, and product information in Russian are the factors that affect tax-free shopping in Kajaani and require immediate attention from the companies that provide tax-free services. In order to increase tax-free sales in Kajaani, it is recommended that appropriate marketing strategies and additional free services should be provided.