Online Marketing: A Study in E – Service Section : Case Study: Jobstreet.com
Nguyen, Thanh (2013)
Kajaanin ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121120876
https://urn.fi/URN:NBN:fi:amk-2013121120876
Tiivistelmä
Online business as well as its beneficial marketing has quickly become an indispensable part of to-day’s global economy. Such an increasingly important topic is significantly broad; therefore this thesis merely focuses on studying the most popular e-marketing practices using a generalized approach.
The study includes an overall analysis of electronic economy environments as well as a detailed anal-ysis about basic e-marketing concepts and principles. Afterwards, specific investigations and research on popular online marketing strategies and practices, such as website design, social media, etc. are conducted.
Subsequently, a case study of Jobstreet.com – an online recruiting company which is leading the commercial recruitment industry in the Asia Pacific region, is analyzed to illustrate how to apply stud-ied principles into practical efforts.
This study has concluded that the most significant goals of any marketing strategies are to increase customers’ satisfaction, their loyalty and a solid trust relationship with them. Besides, one of the key points of the paper is even though online marketing is vital; offline efforts should not be neglected. A company needs to align their marketing activities in order to deliver a wholly integrated experience to customers.
The study includes an overall analysis of electronic economy environments as well as a detailed anal-ysis about basic e-marketing concepts and principles. Afterwards, specific investigations and research on popular online marketing strategies and practices, such as website design, social media, etc. are conducted.
Subsequently, a case study of Jobstreet.com – an online recruiting company which is leading the commercial recruitment industry in the Asia Pacific region, is analyzed to illustrate how to apply stud-ied principles into practical efforts.
This study has concluded that the most significant goals of any marketing strategies are to increase customers’ satisfaction, their loyalty and a solid trust relationship with them. Besides, one of the key points of the paper is even though online marketing is vital; offline efforts should not be neglected. A company needs to align their marketing activities in order to deliver a wholly integrated experience to customers.