Strategic development plan for La Paloma hotel in Nha Trang, Vietnam
Tran Le Ngoc, Tran (2013)
Kajaanin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121721594
https://urn.fi/URN:NBN:fi:amk-2013121721594
Tiivistelmä
The objective of this thesis was to develop a strategic direction and business canvas model in hotel industry based on the observation and analyses of different trends, external and internal resources. The thesis topic was derived from two main problem of La Paloma hotel, in Nhatrang city, Vietnam – low occupancy rate and recovery of initial investments. As a result, the thesis outcome will function as recommendations and refer-ences for hotel manager in advancing hotel products and services as well as in strategic planning.
The study resulted from observation the different trends that might influence to hotel business and the interview with hotel manager based on qualitative research techniques. In the theoretical background, it focused on several theories of external, internal environment and resources, and of business canvas model. In the empirical section, there were three main subsections - the observation the macro-environment trends, the interpretation of the interview with hotel manager into micro-environment analysis, and the internal company analysis. The suggestive strategic direction and business canvas model were included in the discussion section which hopefully helps the hotel cope with its problems.
The thesis is a means to approach hotel operation management for small- and medium-sized hotels. This helps to reinforce academic knowledge about hospitality marketing, room management, hotel operation management.
The study resulted from observation the different trends that might influence to hotel business and the interview with hotel manager based on qualitative research techniques. In the theoretical background, it focused on several theories of external, internal environment and resources, and of business canvas model. In the empirical section, there were three main subsections - the observation the macro-environment trends, the interpretation of the interview with hotel manager into micro-environment analysis, and the internal company analysis. The suggestive strategic direction and business canvas model were included in the discussion section which hopefully helps the hotel cope with its problems.
The thesis is a means to approach hotel operation management for small- and medium-sized hotels. This helps to reinforce academic knowledge about hospitality marketing, room management, hotel operation management.