Hotel Online Marketing: The Bugibba Hotel, Radisson Blu Resort Malta, St. Julian's, Preluna Hotel & SPA
Dinh Quynh, Mai (2013)
Dinh Quynh, Mai
Kajaanin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121621365
https://urn.fi/URN:NBN:fi:amk-2013121621365
Tiivistelmä
The thesis covers the study of online marketing theory, a very popular trend of marketing nowadays, especially Search Engine Optimization (SEO) and Google Adwords Campaign in the analyses of the online marketing practices of three hotels from different areas and standards in Malta, namely The Bugibba Hotel, Preluna Hotel & SPA and Radisson Blu Resort Malta, St. Julian’s.
From the analyses, the thesis aims at suggesting Preluna Hotel & SPA optimal online marketing practices and answering the question “Do high focus and inputs on online marketing bring high level of efficiency?”.
The thesis consists of research on gathering literature, concepts of online marketing and trendy online marketing practices, current performance of three researched hotels’ online marketing practices. In order to obtain the necessary figures for the analysis, numerous accounting calculations were done based on the statistics being revealed by the three hotels.
After the analyses, the ideas to improve the online marketing practices of Preluna Hotel & SPA were proposed.
The analyses also revealed that The Bugibba Hotel, although having the lowest standard and investing the least in its online marketing among three hotels, had the highest online direct sales. This is also the answer to the research question, which is high standard online marketing is not the determining factor that leads to high level of efficiency, in the case of the researched hotels.
From the analyses, the thesis aims at suggesting Preluna Hotel & SPA optimal online marketing practices and answering the question “Do high focus and inputs on online marketing bring high level of efficiency?”.
The thesis consists of research on gathering literature, concepts of online marketing and trendy online marketing practices, current performance of three researched hotels’ online marketing practices. In order to obtain the necessary figures for the analysis, numerous accounting calculations were done based on the statistics being revealed by the three hotels.
After the analyses, the ideas to improve the online marketing practices of Preluna Hotel & SPA were proposed.
The analyses also revealed that The Bugibba Hotel, although having the lowest standard and investing the least in its online marketing among three hotels, had the highest online direct sales. This is also the answer to the research question, which is high standard online marketing is not the determining factor that leads to high level of efficiency, in the case of the researched hotels.