Cultural discrepancy and challenges when doing business in Macao’s cross cultural environment
Kou, Man-leng (2013)
Saimaan ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201401171461
https://urn.fi/URN:NBN:fi:amk-201401171461
Tiivistelmä
The purpose of the study was to find out the problems or crises when doing business in the cross-cultural environment. Further, the gambling industry in Macao made it necessary to do this cross-cultural research.
The thesis will be divided into two parts, the theoretical part and empirical data. The topics from 1 to 4.1.2 are included the basic concepts like global business, sociocultural environment and nature of culture. The following topics from 4.3 to 5 are concentrated on the empirical research and the practical examples. The main topic is the central part of analyzing Macao’s business challenges and dilemmas by the supporting methods, such as an interview and a case study. In addition, the last four aspects; discussion, conclusion, figures and tables bring out the final summary and effective data for doing business in Macao.
In the final results of this thesis it was pointed out the related factors and information for new entrepreneurs. Moreover, the results show the proposed methodology and practical examples on the management strategy and current phenomenon of Macao.
The thesis will be divided into two parts, the theoretical part and empirical data. The topics from 1 to 4.1.2 are included the basic concepts like global business, sociocultural environment and nature of culture. The following topics from 4.3 to 5 are concentrated on the empirical research and the practical examples. The main topic is the central part of analyzing Macao’s business challenges and dilemmas by the supporting methods, such as an interview and a case study. In addition, the last four aspects; discussion, conclusion, figures and tables bring out the final summary and effective data for doing business in Macao.
In the final results of this thesis it was pointed out the related factors and information for new entrepreneurs. Moreover, the results show the proposed methodology and practical examples on the management strategy and current phenomenon of Macao.