Labor-Intensive Industry Company Transition and Export Marketing
Jin, Meng (2014)
Kymenlaakson ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403072915
https://urn.fi/URN:NBN:fi:amk-201403072915
Tiivistelmä
This thesis focused on how to develop export during the development process from labor-intensive industry to technology-intensive industry. The situation of wage, labor-intensive industry and technology-intensive industry development are backgrounds. The objective of this thesis was to analyze the problems of the case company and to provide the case company with strategies.
The approach used in this thesis is case study. The data acquisition includes interviews, online chatting and telephone.
The study result includes a plan for case company for manufacturing transition and export marketing. Firstly, for business factor, designing own brands, establishing two brands for different production lines, then selecting the suitable fair and then preparing necessary material for exhibition, such as hotel, ticket and visa. Secondly, for technology factor, introducing lean production, focusing on products quality and R&D.
The approach used in this thesis is case study. The data acquisition includes interviews, online chatting and telephone.
The study result includes a plan for case company for manufacturing transition and export marketing. Firstly, for business factor, designing own brands, establishing two brands for different production lines, then selecting the suitable fair and then preparing necessary material for exhibition, such as hotel, ticket and visa. Secondly, for technology factor, introducing lean production, focusing on products quality and R&D.