Creating a customer-driven marketing strategy : case company: Streamauto Oy
Naumov, Aleksandr (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202203103291
https://urn.fi/URN:NBN:fi:amk-202203103291
Tiivistelmä
The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing strategy of the company.
The purpose of the thesis is to analyze the marketing activities of the case company, create a customer-driven marketing strategy for the case company, and give recommendations to increase the number of customers. The case company is Streamauto Oy.
The thesis uses qualitative and quantitative research methods. The qualitative method is presented in the form of interviews with the CEO of the case company and with clients. The quantitative method is presented in the form of a survey of regular customers. Primary and secondary sources were used in the research. The primary sources are presented in the form of interview and survey. Secondary sources are presented in the form of literature review, journals, articles, and Internet-based sources. The thesis uses the method of deduction.
The conclusion of the research shows that concentrated marketing is the most beneficial for the case company. Focusing on the sale of used Honda and Kawasaki motorcycles can help the case company increase the number of customers and the number of sales.
The purpose of the thesis is to analyze the marketing activities of the case company, create a customer-driven marketing strategy for the case company, and give recommendations to increase the number of customers. The case company is Streamauto Oy.
The thesis uses qualitative and quantitative research methods. The qualitative method is presented in the form of interviews with the CEO of the case company and with clients. The quantitative method is presented in the form of a survey of regular customers. Primary and secondary sources were used in the research. The primary sources are presented in the form of interview and survey. Secondary sources are presented in the form of literature review, journals, articles, and Internet-based sources. The thesis uses the method of deduction.
The conclusion of the research shows that concentrated marketing is the most beneficial for the case company. Focusing on the sale of used Honda and Kawasaki motorcycles can help the case company increase the number of customers and the number of sales.