Environmental Analysis, Case: Black and White Theatre Festival
Kuznetsova, Valeria (2014)
Saimaan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201404285179
https://urn.fi/URN:NBN:fi:amk-201404285179
Tiivistelmä
The purpose of the study was to create a complete environmental analysis as a part of strategic management process. The case was Black and White Theatre Festival, annual cultural event, taking place in Imatra, Finland.
The theoretical part of the thesis covered festivals as events and cultural experience and strategic management process issues. The main focus was on non-profit organisations and cultural events. The information for the theoretical part was gathered from literature, articles, brochures and the Internet sources. The empirical part presents practical implementation of the environmental analysis step of strategic planning process. The outcomes of the interview with the Black and White Theatre Festival organiser are shaping the findings of the study.
The results are demonstrating the present stage of the festival in a form of SWOT-analysis, including external factors affecting the organisation and internal resources and capabilities. Besides, future vision, goals and objectives of the organisation are identified based on the interview’s findings. The results can be applied for the further strategic management steps.
The theoretical part of the thesis covered festivals as events and cultural experience and strategic management process issues. The main focus was on non-profit organisations and cultural events. The information for the theoretical part was gathered from literature, articles, brochures and the Internet sources. The empirical part presents practical implementation of the environmental analysis step of strategic planning process. The outcomes of the interview with the Black and White Theatre Festival organiser are shaping the findings of the study.
The results are demonstrating the present stage of the festival in a form of SWOT-analysis, including external factors affecting the organisation and internal resources and capabilities. Besides, future vision, goals and objectives of the organisation are identified based on the interview’s findings. The results can be applied for the further strategic management steps.