EMOTION DESIGN OF AN ICONIC (VOLKSWAGEN) CAMPERVAN
Kagali, Linus (2014)
Kymenlaakson ammattikorkeakoulu
2014
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405086490
https://urn.fi/URN:NBN:fi:amk-201405086490
Tiivistelmä
This research looks into the thinking and the process of re-design a piece of automotive icon, the Volkswagen campervan known as T1 or microbus. The campervan re-designed with new visual language, and emotions. The re-designed campervan is intended for the new generation of campers and outdoor seekers, a generation of tech savvy people in a world which is rapidly and gradually changing.
The need of understanding the relationship between design and emotions fuelled this design project, based on the ancient wisdom which dictates this; - “In order to understand the mundane, use the known to understand the unknown.” These same ancient principles applied to this design research by looked into nature’s brilliant designs, and so what can be observed from the nature is of great importance.
The conclusion is based on art, technology, philosophy, psychology culture and design. Emotion and motivation are so deeply connected, especially when it comes to human behavior of liking and disliking a particular product. Influenced by emotions or motivation, a person may like or dislike a particular product over another is purely based on either one of the mentioned factors. It is obvious that, the role of emotion is beyond object’s function. The final product concept presented in this work needs further developments and refinements in the details.
The need of understanding the relationship between design and emotions fuelled this design project, based on the ancient wisdom which dictates this; - “In order to understand the mundane, use the known to understand the unknown.” These same ancient principles applied to this design research by looked into nature’s brilliant designs, and so what can be observed from the nature is of great importance.
The conclusion is based on art, technology, philosophy, psychology culture and design. Emotion and motivation are so deeply connected, especially when it comes to human behavior of liking and disliking a particular product. Influenced by emotions or motivation, a person may like or dislike a particular product over another is purely based on either one of the mentioned factors. It is obvious that, the role of emotion is beyond object’s function. The final product concept presented in this work needs further developments and refinements in the details.