Market Analysis of Finnish Market and Part of Russian Market (Moscow and Saint Petersburg)
Rusinova, Galina (2014)
Saimaan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405076382
https://urn.fi/URN:NBN:fi:amk-201405076382
Tiivistelmä
The objectives of this study were to determine if it is feasible to enter the market of Finland, Moscow and Saint Petersburg and are there any possibilities for future development in those markets. The thesis was conducted for the Taiwanese Information Technology provider Sans Digital, which mainly operates in the IT hardware sector. The study has been carried out due to the company’s desire to expand its operations into the European part of the world starting with Russia or Finland.
The structure of the thesis includes itself two main parts: theoretical and empirical. First, in the theoretical part all of the concepts were described and all the tools, which have been used in the analysis were introduced. As for the empirical part, the desk research technique was used, all the information was gathered from already existed data. After that, the collected information was carefully analysed and relevant data has been introduced in the report. All the data has been gathered through the books, articles, previous studies and the Internet.
The results of the carried out analysis show that the markets of Moscow and Saint Petersburg are more feasible to enter, however, there are some circum-stances in political and economic environment that need to be taken into con-sideration. Thus, it is better to wait, analyse all the benefits and threats of entering the markets. Moreover, the results of the study provide key information on the weak aspects the company has to work on.
The structure of the thesis includes itself two main parts: theoretical and empirical. First, in the theoretical part all of the concepts were described and all the tools, which have been used in the analysis were introduced. As for the empirical part, the desk research technique was used, all the information was gathered from already existed data. After that, the collected information was carefully analysed and relevant data has been introduced in the report. All the data has been gathered through the books, articles, previous studies and the Internet.
The results of the carried out analysis show that the markets of Moscow and Saint Petersburg are more feasible to enter, however, there are some circum-stances in political and economic environment that need to be taken into con-sideration. Thus, it is better to wait, analyse all the benefits and threats of entering the markets. Moreover, the results of the study provide key information on the weak aspects the company has to work on.