Promotion and Development of Tourism in Cameroon
Frida-Tolonen, Frida (2014)
Lataukset:
Laurea-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405137558
https://urn.fi/URN:NBN:fi:amk-201405137558
Tiivistelmä
This Bachelor’s thesis is aimed to achieve a main goal which is at Promoting and developing tourism in Cameroon. This work will give a broad overview of issues in tourism in Africa and Cameroon, suggesting guidelines to assist countries such as Cameroon, Namibia, Nigeria, to develop a more coherent structure for tourism. Tourism can only develop sustainably if it is united into the country’s overall economic, social and physical planning policies and enhancing regional promotion and effective marketing. The government and the ministry of tourism roles are to create the strategic structure that will encourage profitable investment and will ensure good economic revenues and connections with other sectors.
The present thesis presents an analytic overview of the evolution of tourism in Africa in general and Cameroon in particular. If Cameroon can better equip to consumer preferences in originating markets, tourism could have a strong impact on economic growth. This thesis carries out a practical investigation of the role of tourism in economic development in Cameroon.
Development is a process where a society moves from one condition to the other. This transformation in tourism industry has been notice as main factors promoting development. With the different product and services such as transportation, accommodation, food and beverage, and entertainment that tourism industry offers to tourist, global sustainability is required for economy development.
The investigation of this paper was carried out both from an empirical and theoretical point of view. The research data was obtained through a questionnaire was prepared by the writer addressing some issues related to the promotion and development of tourism in Cameroon. This questionnaire was given to participants through emails and direct contact. More still with literal review disclosing that globally, tourism has become a sustainable revenue earner in the developed countries and Cameroon can benefit economically if tourism is promoted and develop by rebranding, marketing and sustainability practices at all levels. More over the improvement of tourism products and service quality, good information technology, quality and numerous infrastructure, environmental management and good policy will take Cameroon to another level of development.
The present thesis presents an analytic overview of the evolution of tourism in Africa in general and Cameroon in particular. If Cameroon can better equip to consumer preferences in originating markets, tourism could have a strong impact on economic growth. This thesis carries out a practical investigation of the role of tourism in economic development in Cameroon.
Development is a process where a society moves from one condition to the other. This transformation in tourism industry has been notice as main factors promoting development. With the different product and services such as transportation, accommodation, food and beverage, and entertainment that tourism industry offers to tourist, global sustainability is required for economy development.
The investigation of this paper was carried out both from an empirical and theoretical point of view. The research data was obtained through a questionnaire was prepared by the writer addressing some issues related to the promotion and development of tourism in Cameroon. This questionnaire was given to participants through emails and direct contact. More still with literal review disclosing that globally, tourism has become a sustainable revenue earner in the developed countries and Cameroon can benefit economically if tourism is promoted and develop by rebranding, marketing and sustainability practices at all levels. More over the improvement of tourism products and service quality, good information technology, quality and numerous infrastructure, environmental management and good policy will take Cameroon to another level of development.