Potentials in opening and evaluating an Asian food store for investment
Khong, Tam; Nguyen Vu Ngoc, Minh Anh (2022)
Khong, Tam
Nguyen Vu Ngoc, Minh Anh
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052211057
https://urn.fi/URN:NBN:fi:amk-2022052211057
Tiivistelmä
With the increasing work-based for immigrants in Finland, more and more foreigners and businesses are starting to operate in Finland. The flow of new working powers is located mainly in metropolitan areas, including the young city of Jyväskylä. The city is not only known for its business activeness and decent young inhabitation but also for its growth potential in the manufacturing industry & services. As the authors had many chances to learn and approach these potentials, especially in Asian restaurant ser-vices, we decided to study this upswing trend of the city during the mid-end era of COVID-19. The opportunities and knowledge getting from this research widen a better view for entrepreneurs and business investors when considering opening an Asian retail foods store to supply for individuals and business customers. This research will highlight why Jyväskylä is the potential for this niche business trend through our pri-mary data collected from customers' points of view, existing competitors, and whole-sale suppliers. Apart from this market research, we will provide factors that investors need to understand and consider when operating the business idea. We believe our research will provide necessary information for business starters to develop and manage the business idea with more robust available data. The study solely serves educational purposes but not investing advice.