Business Plan - Company Coffee & Tea
Mujeeb, Nawaz (2022)
Mujeeb, Nawaz
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052411726
https://urn.fi/URN:NBN:fi:amk-2022052411726
Tiivistelmä
Pakistan is a tea loving country; People prefer tea over other kind of beverages. The coffee café culture is relatively new and emerging phenomena in Pakistan and highly potential market opportunities available for the business.
A feasible business plan will be developed for the case company “Coffee Tea & Company.” The objective of the business plan is to be able to be competitive in this growing coffee café market. One important part of that is to have a suitable social media approach to reach customers. In the theoretical part of the thesis various business plan types will be studied, based on this study one focus business plan type will be chosen. As research method quantitative method was used. In the study a customer survey was made online in social media and information about customer behavior was collected and analyzed. Information was also collected through secondary research.
The information collected through research used in the formation of feasible business plan for the company. Appropriate social media marketing strategy is made based on the customer feedback. Proper implementation and consistent improvement of business plan will help the business in success and growth.
A feasible business plan will be developed for the case company “Coffee Tea & Company.” The objective of the business plan is to be able to be competitive in this growing coffee café market. One important part of that is to have a suitable social media approach to reach customers. In the theoretical part of the thesis various business plan types will be studied, based on this study one focus business plan type will be chosen. As research method quantitative method was used. In the study a customer survey was made online in social media and information about customer behavior was collected and analyzed. Information was also collected through secondary research.
The information collected through research used in the formation of feasible business plan for the company. Appropriate social media marketing strategy is made based on the customer feedback. Proper implementation and consistent improvement of business plan will help the business in success and growth.