How To Increase Sales Of Electric Cars in Russia To Millennials To Solve Air Pollution Issue
Plakasov, Mikhail (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052812716
https://urn.fi/URN:NBN:fi:amk-2022052812716
Tiivistelmä
This work aimed to increase the level of sales of electric cars to millennials in the Russian market. A qualitative study was conducted to obtain as accurate data as possible through interviews with six respondents on how and what can attract attention, arouse interest, arouse desire, and provoke millennials to act to increase sales of electric cars in Russia.
Interviews were conducted with six different people at the age of 23, just with bright representatives of the Y generation. The interview was conducted to understand what they would like to see, get, and feel when buying, owning or short-term use of electric cars. In the interview, the main questions were asked, revealing the attitude and attention to electric cars of millennials, as well as what they want and what would motivate them to purchase an electric car.
The results showed that for the majority, the cost of an electric car, the cost of its daily operation, infrastructure, and government assistance to stimulate the market are significant. Also, of course, ecology has become an important aspect, and most believe that it will help to improve our environment.
Based on the data obtained, an implementation plan was developed for the state, with the help of which it will be possible to stimulate the consumer ability among millennials and thereby increase sales of electric cars in Russia.
Interviews were conducted with six different people at the age of 23, just with bright representatives of the Y generation. The interview was conducted to understand what they would like to see, get, and feel when buying, owning or short-term use of electric cars. In the interview, the main questions were asked, revealing the attitude and attention to electric cars of millennials, as well as what they want and what would motivate them to purchase an electric car.
The results showed that for the majority, the cost of an electric car, the cost of its daily operation, infrastructure, and government assistance to stimulate the market are significant. Also, of course, ecology has become an important aspect, and most believe that it will help to improve our environment.
Based on the data obtained, an implementation plan was developed for the state, with the help of which it will be possible to stimulate the consumer ability among millennials and thereby increase sales of electric cars in Russia.