Business plan: A Vietnamese Restaurant with Hue Royal Cuisine in Finland
Minh, Hoang Jr; Thi, Nguyen Jr (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022053113508
https://urn.fi/URN:NBN:fi:amk-2022053113508
Tiivistelmä
Abstract
This thesis aims to form and develop a plan for a Vietnamese restaurant with Hue Royal cuisine in Helsinki, Finland. This study uses the authors' previous knowledge and research, data collection, and comparisons between rival restaurants to build up their business plan.
In this thesis, the authors have used two research methods: a survey and a comparison study of pricing between rival restaurants. These two methods help the authors to answer two research areas: whether customers will be impressed with the restaurant’s concept, and how much customers will be willing to pay for the dishes that the restaurant offers.
As for the results obtained from the survey, in general, many participants want to try the dishes recommended by the authors’ restaurant. Regarding the results obtained from comparing prices between the three restaurants, the author finds that there is not too much difference in prices between the three restaurants. The difference probably comes from the restaurant’s location where the rent will have a significant impact on the price of the dishes.
Finally, for the results obtained from the two research methods, the authors believe that their business plan will be successful and will help to bring a new experience for customers to enjoy.
This thesis aims to form and develop a plan for a Vietnamese restaurant with Hue Royal cuisine in Helsinki, Finland. This study uses the authors' previous knowledge and research, data collection, and comparisons between rival restaurants to build up their business plan.
In this thesis, the authors have used two research methods: a survey and a comparison study of pricing between rival restaurants. These two methods help the authors to answer two research areas: whether customers will be impressed with the restaurant’s concept, and how much customers will be willing to pay for the dishes that the restaurant offers.
As for the results obtained from the survey, in general, many participants want to try the dishes recommended by the authors’ restaurant. Regarding the results obtained from comparing prices between the three restaurants, the author finds that there is not too much difference in prices between the three restaurants. The difference probably comes from the restaurant’s location where the rent will have a significant impact on the price of the dishes.
Finally, for the results obtained from the two research methods, the authors believe that their business plan will be successful and will help to bring a new experience for customers to enjoy.