Data-driven content marketing for rapidly growing online business
Suleiman, Amna (2022)
Suleiman, Amna
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022053113595
https://urn.fi/URN:NBN:fi:amk-2022053113595
Tiivistelmä
A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business website. This thesis explores cutting-edge tools and technologies for content marketing for online businesses.
The thesis is conducted with a SaaS company OneStream Live inc. and emphasizes the importance of digital content in the growth of any SaaS business. The information is gathered from various sources, mainly from google analytics, social media pages, competitors’ analysis, and consumer interactions. Most of the data were collected through distribution channels and external blogposts. The analytics identified the importance of content marketing strategy in a rapidly growing SaaS business. Analyzing the source and amount of traffic coming through each source helped decide the need for having OneStream’s blog domain. The blog domain is crucial to update and inform the users about the industry development, software updates, and new features.
This thesis proposes the need for extensively researched blog posts for content marketing. We explored google analytics for the quality and source of traffic, content creation needs, and the importance of distributing the content through advertisement. We determined that data-driven content marketing could boost the SEO score significantly after analyzing data from google analytics.
The thesis is conducted with a SaaS company OneStream Live inc. and emphasizes the importance of digital content in the growth of any SaaS business. The information is gathered from various sources, mainly from google analytics, social media pages, competitors’ analysis, and consumer interactions. Most of the data were collected through distribution channels and external blogposts. The analytics identified the importance of content marketing strategy in a rapidly growing SaaS business. Analyzing the source and amount of traffic coming through each source helped decide the need for having OneStream’s blog domain. The blog domain is crucial to update and inform the users about the industry development, software updates, and new features.
This thesis proposes the need for extensively researched blog posts for content marketing. We explored google analytics for the quality and source of traffic, content creation needs, and the importance of distributing the content through advertisement. We determined that data-driven content marketing could boost the SEO score significantly after analyzing data from google analytics.