Evaluation of Sustainability Strategies of International Consumer Goods Companies in Nigeria.

Abstract

As the world becomes one big marketplace through global trade and technology, the role and power of change of international business leaders has never been more significant. With important issues like climate change and sustainability, seeming intractable to governments and policymakers, the world is increasingly looking to the private sector for leadership, innovation, and efficient and sustained progress.

This thesis evaluates the sustainability strategy of four of the biggest international consumer goods companies in Nigeria. As the world’s seventh-largest population and Africa’s largest consumer market, Nigeria is one of the most important locations in the global mission to tackle environmental pollution and promote more sustainable business practices.

Both quantitative and qualitative data and literature were used in this study. The official reports and data used in this study meet the GRI standards developed by the Global Sustainability Standards Board (GSSB) for sustainability reporting.

To conclude the study, recommendations to improve the sustainability strategies of these businesses in Nigeria are given.