Learning from the Giants: Characteristics of a Digital Comics-Reading Platform
Solntseva, Daria (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060716051
https://urn.fi/URN:NBN:fi:amk-2022060716051
Tiivistelmä
The aim of the thesis was to identify the concepts and implementation of digital business on some leading Asian webcomic reading platforms. The research questions were posed at discovering the key characteristics of the main platforms in the Asian market to subsequently form a proposal for the crea-tion of a domestic product in the Russian market. The theoretical part was based on the concepts of digital technologies, digital transformation, business model and digital content.
The method used in this case was a case study that combined quantitative and qualitative comparative analysis. The quantitative analysis based on secondary statistical data. The qualitative analysis based on the Business Model Canvas followed by explanations and findings. The results of both analyses were compared and, on their basis, answers to research questions were given. The study focused on two leading online comics platforms from Japan, South Korea and China: Line Manga and Piccoma from Japan, Naver Webtoon and Kakao Webtoon from South Korea, Dongman Manhua and Kuaikan Comics from China.
Based on the results of the study, the thesis discovered the prerequisites for the development of online reading platforms as a digital business, identified the common characteristics of webcomics reading platforms, as well as the value proposition of each explored platform. In conclusion, the thesis clearly identified the key characteristics that need to be implemented in the creation of a platform for the Russian market.
The method used in this case was a case study that combined quantitative and qualitative comparative analysis. The quantitative analysis based on secondary statistical data. The qualitative analysis based on the Business Model Canvas followed by explanations and findings. The results of both analyses were compared and, on their basis, answers to research questions were given. The study focused on two leading online comics platforms from Japan, South Korea and China: Line Manga and Piccoma from Japan, Naver Webtoon and Kakao Webtoon from South Korea, Dongman Manhua and Kuaikan Comics from China.
Based on the results of the study, the thesis discovered the prerequisites for the development of online reading platforms as a digital business, identified the common characteristics of webcomics reading platforms, as well as the value proposition of each explored platform. In conclusion, the thesis clearly identified the key characteristics that need to be implemented in the creation of a platform for the Russian market.