Business plan to group fitness instructing startup company
Tirkkonen, Maiju (2022)
Avaa tiedosto
Lataukset:
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060816627
https://urn.fi/URN:NBN:fi:amk-2022060816627
Tiivistelmä
The purpose of this thesis was to establish a company and write a business plan. The theoretical framework is composed by the establishment of a company and specifically going through the business plan. The theoretical part is giving advice for the entrepreneur about establishing a company and compiling a business plan. The company works in the field of physical activity and offers group fitness instruction classes.
There were two aims in the thesis. The first aim was to gather enough information and practical directions for starting a company and to compile a business plan. The second aim was to receive a realistic understanding of entrepreneurship to add readiness and courage to become an entrepreneur. In addition to that, the aim was to study the business plan and its different pats to be able to create a feasible business plan for the entrepreneur.
The theoretical part describes the process of establishing a company. It provides a definition of entrepreneurship, reasons for becoming an entrepreneur and the requirements set for them. The entrepreneurship and the challenges in the field of physical activity are also addressed. The thesis provides information on the activities needed when setting up a business as a light entrepreneur. The theory and the actual business plan contain information on business idea, the entrepreneur’s know-how, SWOT-analysis, products and services, customers, market and competitors, sales and marketing, business aim, risk management, the company information and financial management and contracts. The business plan was based on the theory part of the thesis.
The compiled business plan clarified the startup operations and the requirements of a company to the entrepreneur. It also gave a vision of the possible business and what are the resources needed. Documenting the business plan clarified the entrepreneur’s own understanding of com pany operations and the business idea. The information in the plan provides a useful base for possible extension of the business in the future. As a result, there will be established a light enterprise and the operation will be part-time along with paid labor, atleast in the beginning.
There were two aims in the thesis. The first aim was to gather enough information and practical directions for starting a company and to compile a business plan. The second aim was to receive a realistic understanding of entrepreneurship to add readiness and courage to become an entrepreneur. In addition to that, the aim was to study the business plan and its different pats to be able to create a feasible business plan for the entrepreneur.
The theoretical part describes the process of establishing a company. It provides a definition of entrepreneurship, reasons for becoming an entrepreneur and the requirements set for them. The entrepreneurship and the challenges in the field of physical activity are also addressed. The thesis provides information on the activities needed when setting up a business as a light entrepreneur. The theory and the actual business plan contain information on business idea, the entrepreneur’s know-how, SWOT-analysis, products and services, customers, market and competitors, sales and marketing, business aim, risk management, the company information and financial management and contracts. The business plan was based on the theory part of the thesis.
The compiled business plan clarified the startup operations and the requirements of a company to the entrepreneur. It also gave a vision of the possible business and what are the resources needed. Documenting the business plan clarified the entrepreneur’s own understanding of com pany operations and the business idea. The information in the plan provides a useful base for possible extension of the business in the future. As a result, there will be established a light enterprise and the operation will be part-time along with paid labor, atleast in the beginning.