Characteristics in the Consumption of OTT Services from the Perspective of Hungarian People between the age of 18 and 25
Le, Minh Thai (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060816644
https://urn.fi/URN:NBN:fi:amk-2022060816644
Tiivistelmä
This research was conducted to study the characteristics of over-the-top service consumption from the perspective of the Hungarian population. The purpose was to find the most relevant values and aspects of over-the-top service when choosing a provider.
The general result and the conclusion of the research was that the Hungarians’ most important values, when choosing an OTT service provider are ad-free service, good pricing, and a large variety of content. When compared to the US characteristics, it was revealed that the values of the two countries differ in several aspects.
The general result and the conclusion of the research was that the Hungarians’ most important values, when choosing an OTT service provider are ad-free service, good pricing, and a large variety of content. When compared to the US characteristics, it was revealed that the values of the two countries differ in several aspects.