The significance of a product's name, price, and image in digital marketing : Google shopping
Iarab, Mehdi (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061017261
https://urn.fi/URN:NBN:fi:amk-2022061017261
Tiivistelmä
The thesis examined how a product's title, price, and image affect click-thought rate conversion rate and impressions obtained through Google shopping. The first step aimed to obtain a thorough knowledge of the problem and collect more information and details about it, as well as to study and develop new abilities from a theoretical standpoint.
The thesis used quantitative method. It utilized A/B testing, more precisely, a controlled experiment. The thesis work carried out six experiment with the same product being examined with varied product titles, images, and pricing utilizing Google shopping campaigns. Each test had a specific parameter that is used to answer the research topic.
Considering the findings of the research, the drawn conclusion is that the title, image, and price all have an influence in the CTR as well as the impressions. The product title does, in fact, influence the conversion rate. while neither the product's price nor its image has any bearing on the conversion rate, or more data is necessary.
The thesis used quantitative method. It utilized A/B testing, more precisely, a controlled experiment. The thesis work carried out six experiment with the same product being examined with varied product titles, images, and pricing utilizing Google shopping campaigns. Each test had a specific parameter that is used to answer the research topic.
Considering the findings of the research, the drawn conclusion is that the title, image, and price all have an influence in the CTR as well as the impressions. The product title does, in fact, influence the conversion rate. while neither the product's price nor its image has any bearing on the conversion rate, or more data is necessary.