Membership NFTs : blockchain technology, opportunities, and implementation of utility based Non-Fungible-Tokens
Ardavanis, Telamon (2022)
Ardavanis, Telamon
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061017264
https://urn.fi/URN:NBN:fi:amk-2022061017264
Tiivistelmä
The purpose of the study is to help companies understand, how blockchain technology, and specifically NFTs, will revolutionize the future of business, as well as to develop a universal NFT implementation strategy. Specifically, the thesis intends to define a basic NFT execution guide for retail-based businesses wanting to implement modern, membership strategies.
In the theoretical part of the thesis the following areas will be covered: how blockchain technology works, what Bitcoin, altcoins and tokens are, what makes NFTs unique, how they can be used and what their risks and challenges are.
In the empirical section of the study both qualitative and quantitative approaches were utilized. As data collecting methods, case studies, research experiments, and questionnaires were used.
The study results indicate that NFTs have the potential to become an essential part of modern society, equivalent to the importance of internet and social media today. Furthermore, the study shows that the overall adoption of NFTs is still in its infancy, and that companies, embracing this disruptive technology early, will potentially be rewarded significantly in the future.
In the theoretical part of the thesis the following areas will be covered: how blockchain technology works, what Bitcoin, altcoins and tokens are, what makes NFTs unique, how they can be used and what their risks and challenges are.
In the empirical section of the study both qualitative and quantitative approaches were utilized. As data collecting methods, case studies, research experiments, and questionnaires were used.
The study results indicate that NFTs have the potential to become an essential part of modern society, equivalent to the importance of internet and social media today. Furthermore, the study shows that the overall adoption of NFTs is still in its infancy, and that companies, embracing this disruptive technology early, will potentially be rewarded significantly in the future.